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- The Threadless Store: Taking the User Experience Off the Screen.
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Often when people speak of social media they are referring to a web based software that facilitate socializing-sort-of-behavior of people like Facebook, Twitter, or the more obvious MySpace. While these services continue to scale up to accommodate more users and more features without generating a profit, Threadless an online clothing company, has been profiting off their cult following. Enough profit that the company recently transformed from a ‘click-and-order’ to a ‘click-and-mortar’ operation. I paid a visit to their first physical store in Chicago, IL..