iPhone Notes: Jason Fried at SXSW

We were lucky enough to see an awesome lecture from Jason Fried at SXSW. Like Kathy Sierra's lecture, all of the notes below were taken on my iPhone.

10 things we learned @ 37 signals

The great unknown.
Who knows - who cares.

Red flags

Spot the chain reactions

Target non consumers and non-consumption

Question your work regularly

Read your product

Err, on the side of simple

Invest in what doesn't change

Follow the chefs

Interruption is the biggest enemy of productivity

Road maps send you on the wrong direction

Be clear in crisis

Breakdown problems

Make it matter